InfoTech Solutions for Business

Teletrax + InfoTech
Business Wire / Mar 14, 2006

InfoTech’s Media Management System integrates with Teletrax for in-depth analysis of direct response TV advertisements; system compatibility enables unparalleled analysis throughout media planning lifecycle

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In a significant advancement for industry-wide media planning practices, Teletrax, the global media intelligence service, today announced it has integrated its broadcast tracking results within InfoTech’s Media Management System (MMS), a Web-based software solution for direct response campaign management and analysis. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax(TM) is the first and only global digital video monitoring and media asset management service that provides vital television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry.

With robust technology that detects broadcast, cable and satellite television airings, Teletrax offers advertisers and direct response marketers comprehensive coverage of all forms of TV advertisement placements. The Teletrax service provides direct response firms with unparalleled speed and accuracy in the tracking of commercials and long-form advertisement programming, commonly known as ‘infomercials’, resulting in optimized use of advertising campaign data.

“These combined services enable clients to achieve a higher standard in terms of bottom-line efficiency.”

The integration of Teletrax’s monitoring and reporting system with MMS provides direct response media agencies and large marketing companies with easier data integration and greater speed in information delivery. Electronic spot and response advertising data is uploaded directly to MMS from third parties and automatically integrated with buy data for instantaneous access and analysis.

“The Media Management System features a flexible tool that allows information to be imported from just about any provider, but including Teletrax’s file standard as a pre-defined format in our system puts our clients one step ahead when they start importing spot data,” said Derek Viglianti, EVP of Media Management Solutions at InfoTech. “These combined services enable clients to achieve a higher standard in terms of bottom-line efficiency.”

“Teletrax’s integration with InfoTech enables media agencies to verify the full lifecycle of the campaign process, from planning to media buying and reporting accountability, which traditional systems do not allow,” said Andy Nobbs, president of Teletrax. “Data is automatically combined in real-time, enabling clients to access the results as soon as they are available and allowing for the more timely analysis of campaign performance for an overall enhanced planning process.”

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC), Teletrax’s technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or “detectors”, then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client’s custom-designed portal or in data file transfers. Each client’s broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax currently maintains a proprietary network of detectors that monitor the television broadcasts of over 1,100 channels worldwide. Its expanding U.S. footprint includes the top 150 markets, representing more than 90% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in North America, Europe, Asia, Australia, the Middle East and South America.

Entertainment, news and media organizations both within and outside of the United States that are using Teletrax for the tracking of news video, advertising or promotional content include Euro RSCG 4D DRTV, BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Advanced Results Marketing, Mercury Media, Media Review International, Internet Broadcasting Systems, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax

Teletrax (www.teletrax.tv) is the world’s first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax’s Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About InfoTech Solutions for Business, Inc.

InfoTech Solutions for Business, Inc. (InfoTech) is a privately owned software house and system integration company with a variety of products, IT services and business practices. Headquartered in midtown Manhattan, with satellite offices in the U.S. only, InfoTech is a Microsoft Certified Partner and GSA approved contractor with multiple credentials and certifications. The company’s clients include some of the most prestigious banks, media companies, government agencies, and small to mid-size companies representing a wide range of industries. Additional information can be found at www.infotechfb.com or by contacting InfoTech at (212)245-4222.

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