Traffic

MMS’s traffic capabilities include setup of toll-free numbers and URL’s, traffic and dubbing instructions, import of spot and response data, and much more. These include, but are not limited to:

Populate available 800#’s in inventory

Assign 800#’s, URL’s and tape codes to media

Distribution of traffic instructions

Distribution of dubbing instructions

Import of aired spot data from a variety of sources, including Teletrax, BVS, Nielsen Sigma and Media Monitors

Import of response data from just about any source, including West, LiveOps, O’Currance, Dial 800, Listen Up Español and many, many others

Sourcing of response data to aired spots

Traffic Modules

To help you understand further, below you will find elaboration on each of these system modules:

Toll-Free Inventory

With the 800 inventory feature, you can import available phone numbers from various call centers and reserve them for specific media as needed.

Aired Spots Screen

The MMS Aired Spots Screen provides a quick snapshot of media schedules, airings and response. This screen also allows manual insertion or adjustment of aired spots and quick identification of “problem” airings. (Spots that aired outside of the scheduled daypart, or in excess of the scheduled frequency, appear red and with a default cost of $0.)

Automatic Import of Spot and Response Data

With MMS, you can easily import data each day, accommodating a variety of file formats sent by different vendors. Spots or responses which do not match valid codes are captured in separate “Exceptions” screens, where you can properly source them.

Matchback

This feature automatically sources response data to stations and spots, based on many factors. These include phone number, URL and time and location of the response. This is especially helpful with vanity numbers. You can also set sourcing options for individual campaigns.