Media Buying and PI Contracts

MMS’s media buying and PI contract capabilities include short form and long form for TV, radio, print, online and other media.

Enter and modify short form and long form buys

Import buys from various sources, such as Strata, WideOrbit’s WO Central, Excel sheets and other data files

Quickly revise or cancel media buys that are not meeting expectations

Automatically create and send insertion orders, revisions and cancellations

Create PI (or “cost per action”) contracts

Media Buying and PI Contract Modules

These key functions are achieved in various MMS modules listed below, to name a few:

Short Form

You can schedule all aspects of a short-form media buy, including flight dates, rate, daypart, frequency, programming, payment and billing details. Daypart and rate history is saved for each station and length, to facilitate easy entry of new buys. The ratings preview gives you a quick look at expected branding impact.

Long Form

You can schedule all aspects of a long-form media buy, including flight dates, rate, daypart, lead in and lead out programming, payment and billing details. Daypart and rate history is saved for each station and length, to facilitate easy entry of new buys. The ratings preview gives you a quick look at expected branding impact. Furthermore, you can treat long-form media as “inventory,” as is common in the direct response business. This allows you to buy blocks of long-form media in advance, and then schedule it for clients as needed.

Per Inquiry

With MMS, you can set up “PI” arrangements with clients and stations, in which various response types (orders, upsells, etc.) trigger a specific charge to the advertiser and payment to the station. You can send periodic reports to stations, showing how much money they are owed, and to the advertiser, showing how much payment is due, based on response data.