Customizable, Dynamic Reporting

MMS’s customizable, dynamic reporting capabilities allow you to optimize your media buying strategy and justify media spending to advertising clients. Furthermore, if you are a media agency, you can give limited reporting access to your advertising clients, providing them with their own usernames and passwords. Some of the key reporting functions include, but are not limited to:

Measure media performance by a variety of metrics, including cost per call, cost per order, cost per lead, MER or anything else you can define

Break out media performance by several factors, including market, station, daypart, creative, media length, buyer and many more

Create your own report formulas

Analyze media performance not only in terms of response, but also by ratings

View media schedules and compare to actual airings

View accounting transactions and identify media not yet billed to your clients or paid to stations

For per inquiry or “cost per action” contracts, report on payouts owed to stations and payments due from clients, based on response volume

Identify media airings that ran too close together, based on required separation rules.

Pinpoint media airings that are considered doubtful, due to low response volume.

Create, name and save your own unique report layouts for repeated use.

Export reports to Excel for further modification.

Email reports to interested parties.

Customizable, Dynamic Reporting Modules

These key functions are achieved in various MMS reporting modules listed below, to name a few:

Flex Report

With the Flex Report, your own customized report designs require a simple, one-time setup. Each design can be given a unique name and then selected from a list when running future reports. Below are some examples of reports that were created with the MMS Flex Report.

Long Form Airing Analysis

MER by Station Report

Call to Order Conversion Report

Ratings Report

Upsell Report

Preemption Report

Predefined Reports

The predefined reports in MMS are easily created with just a few clicks and offer a wide variety of campaign information.

Daily Analysis
The Daily Analysis report offers a wide variety of metrics, reported as a daily trend.

Creative Analysis
The Creative Analysis report offers a wide variety of metrics, broken down by creative.

Station Analysis
The Station Analysis report offers a wide variety of metrics, broken down by station.

Daypart Analysis
This report lets the buyer know which days and times provide the best results.

Accounting Reports

MMS offers a wide variety of accounting reports to show transaction history, payments due to stations, media not yet billed to clients and more.

PI Reports

MMS PI Reports can be sent to clients, to show how much they owe for response activity, or can be sent to stations to show how much they are owed.

Media Schedules

The Media Schedule report shows upcoming media spending by market, station, daypart and other criteria.

Allowable Report

This report visually separates media that exceeds established performance benchmarks from media that falls short of them.

Questionable Spots Report

The Questionable Spots report identifies aired spots that did not generate an acceptable response.

Graphical Reports

The graphical reports in MMS present critical campaign data in an easy to understand graphical output. Below are some examples of the Graphical Reports that are supported.

Pie Charts
The pie chart breaks down spending, response or ratings data by market, station, creative or other criteria.

Bar Charts
The bar chart shows spending, response or ratings data as a trend over time, and can break the data down by market, station, creative or other criteria.

Line Graphs
The line graph shows spending, response, cost per order, ratings and other data as a trend over time, and can break the data down by market, station, creative or other criteria.