Campaign Setup and Media Planning

MMS’s campaign setup and media planning capabilities allow you to execute some of the key functions required for every successful media campaign. These include, but are not limited to:

Define what product or service you are advertising

Define when you will advertise it

Specify the target demographic

Set your media budget

Define metrics that will be used to measure campaign success

Determine benchmarks or goals for various campaign metrics

Build various media plans, analyze and activate them

Campaign Setup and Media Planning Modules

To help you understand further, below you will find elaboration on each of these system modules:

Initial Setup and Budgeting

Enables you to set up a media campaign to market a product or service towards specified demographics within a certain time frame. The budgets (campaign-level or weekly) can be defined for specific markets and stations.

Response Data, Metric and Benchmark Definition

Enables you to define what kind of response data will be gathered and, ultimately, reported on. This can include calls, orders, leads, upsells, multi-pays, rush shipping or anything else that applies. You can also set campaign benchmarks such as allowable cost per order, cost per call, MER (media efficiency ratio) and other metrics.

Media Planning (Prebuy)

The planning module enables you to create various prebuy scenarios, analyze them based on ratings data and other factors, and then automatically activate the scenario that best suits your campaign goals. Activating a scenario converts that scenario into actual media buys, ready to be sent to stations.